Build a Small Business Marketing Budget That Actually Works
Stop thinking of your small business marketing budget as an expense. It's not. It's a strategic investment in the future of your company. For businesses with some history, a good rule of thumb is to put 5-10% of your total revenue back into marketing. If you're just starting out, it's often better to tie your spending directly to a clear goal, like what it will cost to land your first 100 customers. Building Your Budget Without the Guesswork It’s easy to feel stuck when you're staring at a blank spreadsheet, especially when every single dollar [...]
